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Q&A: How can marketers use AI effectively—without losing human judgment?
Science News

Q&A: How can marketers use AI effectively—without losing human judgment?

As marketers increasingly turn to artificial intelligence (AI) tools to create content and improve the efficiency of their workflows, a new study by a Penn State researcher and collaborators proposes an approach to deploying AI-generated marketing content at scale while reducing the need for costly and time-consuming traditional testing.

📅 2026-10-02 11:00:08    •    Phys.org
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The ancestors of today's Indigenous people arrived in the Americas during the coldest part of the last ice age, study suggests
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The ancestors of today's Indigenous people arrived in the Americas during the coldest part of the last ice age, study suggests

Archaeologists have been arguing for more than a century about whether people first entered the American continents before, during or after the coldest peak of the last ice age, called the Last Glacial Maximum (LGM). Now, a new study of the available genetic evidence suggests the group that gave rise to today's Indigenous people migrated to the Americas no earlier than 21,000 years ago."The evidence points to the arrival of humans ancestral to contemporary Indigenous peoples likely near the end of the Last Glacial Maximum, but earlier migrations may also have occurred," study co-authors Bethany Potter, an archaeologist at the Kansas Geological Survey, and Savannah Hay, a biological anthropol...

📅 2026-10-02 11:00:00    •    Live Science
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'A kind of Rosetta Stone': AI decodes 217-year-old secret letter ordered by Napoleon
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'A kind of Rosetta Stone': AI decodes 217-year-old secret letter ordered by Napoleon

An engineer has utilized AI to break a previously unsolved cipher used by Napoleon Bonaparte to send secret messages to his generals — enabling us to read a 217-year-old letter for the first time. The announcement has historians excited about AI's potential to become a modern-day "Rosetta Stone" for translating coded historical messages. Carter Church, an AI engineer at cybersecurity firm Sentinel One, laid out the findings in a post on X on Wednesday (Sept. 30), explaining how he gave OpenAI's new model GPT-6 Astra one prompt and one image to crack the centuries-old code. Six hours later, the task was complete."I didn't believe it at first," Church told Live Science in a message. "Everyone ...

📅 2026-10-02 10:30:00    •    Live Science
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'It's a portrait of their actual ancestor': Facial reconstruction of Indigenous man who lived in Ecuador 3,000 years ago shared with his descendants
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'It's a portrait of their actual ancestor': Facial reconstruction of Indigenous man who lived in Ecuador 3,000 years ago shared with his descendants

An international team has reconstructed the face of a man who lived in what's now Ecuador more than 3,000 years ago and whose skull featured in one of history's great anthropological debates.The facial reconstruction is based on the Punin-2 skull, which a farmer discovered in a ravine near the town of Punín in the Chimborazo region of Ecuador's central Andes in the 1970s.A similar skull, Punin-1, had been found in the same ravine in 1923 during an expedition led by the American Museum of Natural History. Some scientists at that time suggested its physical features were archaic, especially its prominent brow. As a result, scientists proposed in 1925 that the first Punin skull was evidence of ...

📅 2026-10-02 10:00:00    •    Live Science
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Even one strength training session a week could make a difference
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Even one strength training session a week could make a difference

Strength training may be one of the most powerful tools for staying independent as you age. Age related muscle loss, known as sarcopenia, can make everyday tasks harder while increasing the risk of falls, fractures, and loss of mobility. Research shows that resistance exercises such as squats, weights, resistance bands, and even body weight movements can preserve or rebuild strength, and surprisingly, even one session a week can produce meaningful benefits.

📅 2026-10-02 09:36:45    •    ScienceDaily
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Read an extract from Exit Party by Emily St. John Mandel
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Read an extract from Exit Party by Emily St. John Mandel

Exit Party by Emily St. John Mandel is the October read for the New Scientist Book Club In the first spring after the collapse of the United States, the blossoming of the jacaranda trees felt to Ari like grace. The trees bloomed in the same week that international peacekeeping troops withdrew from Los Angeles, and the convergence of flowers with the absence of foreign soldiers brought a delirious kind of hope. Everyone in the spring of 2031 knew the city was one terrorist attack away from disaster, but that peril made the season more vivid, not less. It was Ari’s first spring outside of prison in nearly two decades, and she spent hours at a time walking the streets. Prison is a wasteland of ...

📅 2026-10-02 08:15:00    •    New Scientist
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I am a top drone pilot in the Ukrainian Army – this is what it is really like
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I am a top drone pilot in the Ukrainian Army – this is what it is really like

Drones are a key part of the Ukraine-Russia warDmytro Smolienko/ Ukrinform/Future Publishing via Getty Images I joined the army on the day of the Russian invasion. I’d studied computer science and only recently landed a great internship at a game company. But I saw the news and knew my options were to sit and wait for them to come and kill me or go running into the fight. Comparing the early days of the war to now, it’s like two different worlds. Back then there were drones, but most of the damage was still done by artillery. Now, drones are everywhere, from the front line all the way back 30 kilometres. It’s terrifying because you used to be able to come a little way back from the fighting ...

📅 2026-10-02 08:00:00    •    New Scientist
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Scientists find an “earthquake gate” as California fault stress hits a 1,000-year high
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Scientists find an “earthquake gate” as California fault stress hits a 1,000-year high

Researchers say stress on Southern California’s San Andreas and San Jacinto faults has reached some of the highest levels seen in a 1,000-year simulation. Because both faults are highly stressed at the same time, the Cajon Pass junction may be increasingly primed for a rupture that could cross both systems, although the study does not predict when an earthquake will happen.

📅 2026-10-02 04:58:10    •    ScienceDaily
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Cosmic-ray particles help probe powerful electric fields inside thunderstorms
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Cosmic-ray particles help probe powerful electric fields inside thunderstorms

An instrument built to study cosmic rays has turned out to be a powerful tool for investigating thunderstorms. Earlier observations with the GRAPES-3 muon telescope revealed that thunderclouds can develop electrical potential differences far greater than those ever measured directly. But they also uncovered a puzzle: the instrument detected many more thunderstorm events in the eastern part of its field of view than in the western part. A new study by the same team, published in the Journal of Cosmology and Astroparticle Physics, has now explained why.

📅 2026-10-02 04:00:02    •    Phys.org
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MIT class project turns into an FDA-cleared treatment for tremors
Research Institutions

MIT class project turns into an FDA-cleared treatment for tremors

In 2017, a man named Michael walked onto stage in front of a packed Kresge Auditorium at MIT and attempted to draw a spiral, a common test doctors use to diagnose Parkinson’s disease. His tremors, caused by the disease, made the exercise difficult. Then, Michael put on a wristband device made by a team of MIT students as part of 2.009 (Product Engineering Processes), who were presenting their prototype that evening.Michael pressed a button and the device produced a subtle vibration. The vibration sent signals up his wrist and into his brain. His tremors dramatically decreased, and within seconds he was able to draw the spiral with much more precision, to a roaring ovation from the audience.“...

📅 2026-10-02 04:00:00    •    MIT News
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3 Questions: A new resource to empower young entrepreneurs
Research Institutions

3 Questions: A new resource to empower young entrepreneurs

The book “Disciplined Entrepreneurship” by Bill Aulet, managing director of the Martin Trust Center for MIT Entrepreneurship and the Ethernet Inventors Professor of the Practice at the MIT Sloan School of Management, walks readers through the 24 steps of starting a venture. With more than half a million copies sold, the approach has proven remarkably effective: MIT students who use the framework in the delta v startup accelerator program have a 61 percent survival/acquisition rate and have collectively raised over $3 billion dollars.But while the framework is taught at hundreds of colleges around the world, it is not designed for younger students who want to learn about entrepreneurship. To ...

📅 2026-10-02 04:00:00    •    MIT News
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Electrons slow to a crawl in a strange new quantum state
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Electrons slow to a crawl in a strange new quantum state

Scientists at the University of Chicago have uncovered a surprising quantum state in the layered magnetic material Fe5GeTe2, where huge numbers of electrons move together unusually slowly while remaining quantum coherent. The behavior contradicts existing theoretical predictions about how the material’s magnetism should work and suggests scientists may need to rethink its underlying physics.

📅 2026-10-02 03:10:08    •    ScienceDaily
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