Josie Ford Feedback is our weekly column of bizarre stories, implausible advertising claims, confusing instructions and more Paper writer If you are a researcher studying a niche topic, one of the few ways to get some attention is to give your paper a witty title featuring a pop culture reference. Feedback has long been a fan of such things, but we would never have thought to do what the team led by Gabriel Budel at Delft University of Technology in the Netherlands did, which is to get systematic about it. Budel and his colleagues searched two academic databases for papers whose titles contain references to the titles of songs by the Beatles. They ended up with “2237 exact references and 963...